Most people type one short line into ChatGPT and get a generic answer back. Then they decide AI is “not that good”.
The problem is almost always the prompt. Here is the formula I use every day.
The R.T.C.F. formula
Role, Task, Context, Format.
Role
Tell the AI who to be. “Act as an experienced sales copywriter.”
Task
Say exactly what you want. “Write a cold email offering a free website audit.”
Context
Give it the details only you know: who the customer is, what they care about, what to avoid. “The reader runs a small dental clinic and is very busy.”
Format
Describe the output. “Under 100 words, friendly tone, end with a yes or no question. Give 3 subject lines.”
Put it together
Act as an experienced sales copywriter. Write a cold email offering a free
website audit to the owner of a small dental clinic who is very busy.
Keep it under 100 words, friendly, and end with a yes/no question.
Give 3 subject line options.
That one change turns a bland answer into something you can actually send.
Bonus tips
- Ask it to ask you questions first if you are not sure what context to give
- Iterate. Say “make it shorter” or “more casual” instead of starting again
- Save your best prompts so you never write them twice
I share the prompts I use with clients for free in my prompt library. Copy one, swap the brackets, and you are done.
